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Campaign Basics
Use Campaigns when you want to manage a real launch surface in Outreach. LeadBox currently supports Email campaigns and Form campaigns, and they behave differently.
Where to go
Go to Outreach -> Campaigns.
Choose the right campaign type
When you create a campaign, the first practical choice is the campaign type.
LeadBox currently supports:
Email campaignForm campaign
Choose Email campaign when you are preparing an outbound email launch against an audience and sequence.
Choose Form campaign when the campaign is built around a linked webform. This is not the same as the outbound email launch flow.
Email campaign basics
Recognition cues to look for:
New campaignCampaign viewCampaign nameStatusAudience (Segment)SequenceLinked webformLaunch campaign
For an email campaign, customers should expect to:
- choose an audience segment
- choose a sequence
- optionally choose a linked webform
- launch from
draft
The selected segment must be Active before launch.
Form campaign basics
Recognition cues to look for:
Linked webformStatus
Form campaigns require a linked webform.
They do not use sequence setup, and they should not be described as the outbound email launch flow.
Launch status and recognition cues
Recognition cues to look for:
Pause campaignResume campaignRetire campaignLaunch Details
Launch-state cues currently surfaced in the UI include:
Not launchedPreparing launchRunningCompletedLaunch failedLive
LeadBox also includes a readiness banner for blocked email sending:
Campaign sending is disabledGo to Email Integrations
Launches are async, so Launch Details matters after launch starts.
What to keep in mind
Email campaign launch does not happen instantly. The app prepares launch processing in the background.
Credits and sending readiness can block launch, so customers may need to resolve sender, domain, or wallet issues before launch can proceed.
Depending on your workspace role, some campaign creation, launch, and management actions may be limited. If you do not see an expected action, check your workspace role or ask a workspace owner or admin.