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Compliance Basics

LeadBox helps you manage unsubscribe and permission-related settings for permission-based email. This page explains where those settings live and what they control.

Where to go

Go to Settings -> Compliance.

This is where you review unsubscribe-related settings and workspace-level suppression controls.

Email compliance mode

Look for Email compliance mode.

The current customer-facing modes are:

  • safe
  • off

Email compliance mode controls one extra safeguard for permission-based email.

safe mode keeps that safeguard on. In this mode, LeadBox blocks permission-based email when a contact is missing country or location data.

off mode turns only that safeguard off. LeadBox still enforces permission status, unsubscribes, suppressions, sender verification, and other sending checks.

Email compliance mode does not enable cold outreach.

Unsubscribe text settings

Look for these controls:

  • Unsubscribe footer text
  • Unsubscribe link text
  • Re-subscribe prompt text
  • Re-subscribe button text

Your unsubscribe footer should include . If it does not, LeadBox falls back to default English unsubscribe text.

LeadBox also includes a public unsubscribe and re-subscribe flow, so these settings affect customer-facing email behavior.

Email suppressions

Look for Email suppressions.

Suppressions are workspace-level records that can block future non-transactional sends.

That means unsubscribes and suppressions are not just recordkeeping. They are part of the sending rules the app uses when deciding whether permission-based email should go out.

Go to Outreach -> Webforms for form-specific permission and follow-up settings.

Look for:

  • Consent field
  • Enable double opt-in
  • Enable welcome / auto-reply email

Keep these launch-safe truths in mind:

  • consent capture depends on the form being configured with a consent field
  • double opt-in is supported, but it is not always mandatory
  • welcome / auto-reply email can send after submit or after confirmation
  • after confirmation requires double opt-in

What to keep in mind

Unsubscribes and suppressions can block future non-transactional sending.

Customers should treat consent, lead status, and unsubscribe handling as part of their sending foundation, not as optional cleanup after sending starts.